SPABRINK Project concluded succesfully

Main objective of the SPABRINK project was to develop a new type of outdoor advertising tool where the image can be changed remotely operated through the internet. The system uses ink powder with electrostatic properties so it can be used for printing onto a flexible foil. Together with a wiping technology the powder can be collected and reused. The aim was to develop a 2 m2 prototype during this project and validate it in real outdoor...

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Trends in the Advertising Industry

Advertising trends have evolved from the quintessentially traditional print ads and TV spots to new marketing strategies that include QR codes, co-branding, content marketing and online advertising. While print and TV are steadfast in the ad industry, new technology is opening new avenues to reach consumers. For businesses that want to stay ahead of the curve with interactive advertising, these trends can do just the trick.QR Codes A QR...

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Unique ways to help your client go green

Eco-friendly ads remain really hot in out of home advertising, and one of the most creative ways to go green with your client’s message is literally green. We’re talking about living walls, or ad installations that at first glance look very similar to billboards but are actually made using living materials such as moss, flowers, plants and shrubs. The ads are essentially vertical gardens in which the various elements are arranged to display...

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Achieved results so far

Colour mixing It was shown, that image quality increases with the number of base colours used, however, the connection between these values is not linear and additional improvement cannot be achieved over a point. Additional colours, however, requires additional powder nozzles needed to be integrated into the printing head which raises both the costs and the complexity. For this reason, a set of 7 colors has been chosen to be implemented into...

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