OOH! 3 DIGITAL OUT-OF-HOME TRENDS FOR 2014

The digital out-of-home (DOOH) industry has experienced tremendous growth–to the tune of 19 percent year-over-year, according to PQ Media, which pegs the market at $8.3 billion as of 2012. Technology has played a necessary role in fueling this growth, and continued innovation will accelerate it moving forward.

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Swedish Study Shows Digital Billboards Distract Drivers

A new study published in the journal Traffic Injury Prevention concludes that digital billboards attract and hold the gazes of drivers for far longer than a threshold that previous studies have shown to be dangerous. The study, conducted by researchers at the Swedish National Road and Transport Research Institute and funded by the Swedish Transport Administration, found that drivers looked at digital billboards significantly longer than they did...

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Strategic greening – this time it’s personal

Organisations that are interested in showing they value the environment and responsible business, need to understand green marketing and the relevance of its inclusion in organisational strategy to assist the organisation achieve its business goals.

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Posters have a lasting impact

An interesting article had been published  on APG-s website, which is operating in out of home industry. The article contains 4 main contents:Management Summary Fundamentals Factors that influence advertising impact ExamplesSee the full article here

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New technology “could mean less intrusive billboards”

Light pollution is one of the principal complaints levelled at digital billboards by their opponents. But a Dutch company believes it has the answer in an alternative display technology called electrowetting.

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Green Advertising – Amazing eco-friendly billboards

Advertising has been an intrinsic part of our modern life, whether we love it or hate it. And, in a way, it can be defined as a part of psychological communication that can directly relate to our collective actions, which in turn could have a significant impact on our economy.

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