Ingenious Green Billboards That Make Advertising Eco-Friendly
As big brands become more environmentally conscious, green advertising is steadily increasing in an attempt to court new generations of eco-savvy consumers. Billboards afford ad companies the biggest space and greatest visibility, and corporations are taking advantage of these intrusive structures in more thoughtful ways. Lush gardens, solar and wind-powered displays, and other “living” signs have been transformed from otherwise obnoxious ad clutter into attention-grabbing and ingenious eco statements.
Natural beauty and skin care company Burt’s Bees created a billboard made from coupons to promote their new line of moisturizers. Once the tear-off paper was removed, a woman’s face was revealed with rehydrated skin. A massive piece of vinyl sheeting remained and was given to the Durham School of the Arts in North Carolina to be used as a rain catchment system so farmers could recycle 6,300 gallons of rainwater per year.
This Coke billboard is a collaboration with the World Wildlife Federation in the Philippines. Fukien tea plants scattered across a 60 foot canvas absorb 13 pounds of carbon dioxide annually (46,800 pounds total). The entire billboard is made from eco-friendly materials, right down to the coke bottles the plants rest in and the soil made from organic fertilizers. An irrigation system keeps things fresh and watered.
Recently funded on Kickstarter is Urban Air, an eco project by LA-based artist Stephen Glassman. Existing billboards are being transformed into suspended bamboo gardens, creating a greener skyline. A billboard company has donated multiple spaces along LA’s never-ending thoroughfares to lend their support. The artist is working with structural and environmental engineers, media experts, billboard fabricators, bamboo growers, plumbers, and outdoor advertising specialists to hone his vision.
Tropicana’s bus billboard campaign brightened the morning grind of commuters by filling the display area with hundreds of oranges. The acid from the citrus fruit, augmented with copper and zinc to create a nifty electrochemical reaction, generated electricity and set things aglow.
This attractive, honeycomb-shaped billboard transformed the bland ad space into a creative vertical garden along a riverside area of Argentina.
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