Press room

Recent news about the Project

SPABRINK Project concluded succesfully

Main objective of the SPABRINK project was to develop a new type of outdoor advertising tool where the image can be changed remotely operated through the internet. The system uses ink powder with electrostatic properties so it can be used for printing onto a flexible foil. Together with a wiping technology the powder can be collected and reused. The aim was to develop a 2 m2 prototype during this project and validate it in real outdoor conditions. This main objective was accomplished by the end of the project (31 August 2015). A functional...

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Trends in the Advertising Industry

Advertising trends have evolved from the quintessentially traditional print ads and TV spots to new marketing strategies that include QR codes, co-branding, content marketing and online advertising. While print and TV are steadfast in the ad industry, new technology is opening new avenues to reach consumers. For businesses that want to stay ahead of the curve with interactive advertising, these trends can do just the trick.QR Codes A QR code, or a “quick response” code, is a two-dimensional symbol akin to the UPC (Universal Product...

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Unique ways to help your client go green

Eco-friendly ads remain really hot in out of home advertising, and one of the most creative ways to go green with your client’s message is literally green. We’re talking about living walls, or ad installations that at first glance look very similar to billboards but are actually made using living materials such as moss, flowers, plants and shrubs. The ads are essentially vertical gardens in which the various elements are arranged to display an ad message. Brands including Coca-Cola, Adidas, PNC and McDonald’s all recently used living...

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Ingenious Green Billboards That Make Advertising Eco-Friendly

As big brands become more environmentally conscious, green advertising is steadily increasing in an attempt to court new generations of eco-savvy consumers.

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Eco-Friendly Advertising: Good for Business, Good for the Planet

In the nature of the beast, the advertising industry is about as trendy as high school. With larger corporations leading the way, executing these “hip” marketing campaigns leads to infectious awareness, leaving everyone talking.

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Achieved results so far

Colour mixing It was shown, that image quality increases with the number of base colours used, however, the connection between these values is not linear and additional improvement cannot be achieved over a point. Additional colours, however, requires additional powder nozzles needed to be integrated into the printing head which raises both the costs and the complexity. For this reason, a set of 7 colors has been chosen to be implemented into SPABRINK. Besides, brightness level investigation has concluded that 4 brightness level per colour...

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OOH! 3 DIGITAL OUT-OF-HOME TRENDS FOR 2014

The digital out-of-home (DOOH) industry has experienced tremendous growth–to the tune of 19 percent year-over-year, according to PQ Media, which pegs the market at $8.3 billion as of 2012. Technology has played a necessary role in fueling this growth, and continued innovation will accelerate it moving forward.

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Swedish Study Shows Digital Billboards Distract Drivers

A new study published in the journal Traffic Injury Prevention concludes that digital billboards attract and hold the gazes of drivers for far longer than a threshold that previous studies have shown to be dangerous. The study, conducted by researchers at the Swedish National Road and Transport Research Institute and funded by the Swedish Transport Administration, found that drivers looked at digital billboards significantly longer than they did at other signs on the same stretch of road, with the digital signs often taking a driver’s eyes...

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Strategic greening – this time it’s personal

Organisations that are interested in showing they value the environment and responsible business, need to understand green marketing and the relevance of its inclusion in organisational strategy to assist the organisation achieve its business goals.

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Posters have a lasting impact

An interesting article had been published  on APG-s website, which is operating in out of home industry. The article contains 4 main contents:Management Summary Fundamentals Factors that influence advertising impact ExamplesSee the full article here

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