Press room

Recent news about the Project

New technology “could mean less intrusive billboards”

Light pollution is one of the principal complaints levelled at digital billboards by their opponents. But a Dutch company believes it has the answer in an alternative display technology called electrowetting.

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Green Advertising – Amazing eco-friendly billboards

Advertising has been an intrinsic part of our modern life, whether we love it or hate it. And, in a way, it can be defined as a part of psychological communication that can directly relate to our collective actions, which in turn could have a significant impact on our economy.

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Project started

The project started on 1 September 2013. The kick-off meeting, including a technical discussion and a general meeting, was hosted by ATEKNEA-H on 8-9 October 2013 in Budapest, Hungary. The place of the meeting was at the premises of ATEKNEA-H.

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