SPABRINK Project concluded succesfully

Main objective of the SPABRINK project was to develop a new type of outdoor advertising tool where the image can be changed remotely operated through the internet. The system uses ink powder with electrostatic properties so it can be used for printing onto a flexible foil. Together with a wiping technology the powder can be collected and reused. The aim was to develop a 2 m2 prototype during this project and validate it in real outdoor...

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OOH! 3 DIGITAL OUT-OF-HOME TRENDS FOR 2014

The digital out-of-home (DOOH) industry has experienced tremendous growth–to the tune of 19 percent year-over-year, according to PQ Media, which pegs the market at $8.3 billion as of 2012. Technology has played a necessary role in fueling this growth, and continued innovation will accelerate it moving forward.

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Strategic greening – this time it’s personal

Organisations that are interested in showing they value the environment and responsible business, need to understand green marketing and the relevance of its inclusion in organisational strategy to assist the organisation achieve its business goals.

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