Trends in the Advertising Industry

Advertising trends have evolved from the quintessentially traditional print ads and TV spots to new marketing strategies that include QR codes, co-branding, content marketing and online advertising. While print and TV are steadfast in the ad industry, new technology is opening new avenues to reach consumers. For businesses that want to stay ahead of the curve with interactive advertising, these trends can do just the trick.QR Codes A QR...

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Unique ways to help your client go green

Eco-friendly ads remain really hot in out of home advertising, and one of the most creative ways to go green with your client’s message is literally green. We’re talking about living walls, or ad installations that at first glance look very similar to billboards but are actually made using living materials such as moss, flowers, plants and shrubs. The ads are essentially vertical gardens in which the various elements are arranged to display...

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Swedish Study Shows Digital Billboards Distract Drivers

A new study published in the journal Traffic Injury Prevention concludes that digital billboards attract and hold the gazes of drivers for far longer than a threshold that previous studies have shown to be dangerous. The study, conducted by researchers at the Swedish National Road and Transport Research Institute and funded by the Swedish Transport Administration, found that drivers looked at digital billboards significantly longer than they did...

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Posters have a lasting impact

An interesting article had been published  on APG-s website, which is operating in out of home industry. The article contains 4 main contents:Management Summary Fundamentals Factors that influence advertising impact ExamplesSee the full article here

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